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The physical keyboard again…are you serious?

The physical keyboard again…are you serious?

Nokia, and before it was Microsoft, who counted on an aggressive marketing yet offensive strategy against the iPad to sell their own tablets, the surface and the new Nokia Lumia! Instead of demonstrating true value proposition and unique features, both

Mouaz Al-Zayyat November 26, 2013September 24, 2016 Innovation, Marketing, strategy Read more

How to fail miserably and yet get $25 millions!

How to fail miserably and yet get $25 millions!

Stephen Elop; the departing CEO of Nokia; has proven that you don’t need to be smart to lead a company to failure, you don’t need to know what you do, and you don’t need to know the ins & outs

Mouaz Al-Zayyat September 20, 2013September 20, 2013 Leadership, Management, strategy Read more

Innovating again… Fusion Drive

Innovating again… Fusion Drive

I must say that the recent Apple event (on 23rd of October 2012) brought true excitement and surprises. Everyone predicted a refresh to the MacBook Pro, and the new iPad Mini, however, the excitement was in the new iMac, the

Mouaz Al-Zayyat October 24, 2012September 24, 2016 Innovation, Leadership Read more

When product secrecy hurts … than helps.

When product secrecy hurts … than helps.

For over a decade, Apple mastered its mantra of products secrecy. Employees, suppliers and business partners do sign and strictly comply with unprecedented rigorous agreements of non-disclosure and confidentiality. Apple retail employees are very often left in the dark on

Mouaz Al-Zayyat October 2, 2012September 24, 2016 Communication, Management, Marketing No Comments Read more

Kindling …

Kindling …

Gone are the days where products are launched for the US market first. Winning companies realized this fact early and optimized their supply chain so to handle several international markets concurrently with the US; at least for the G7 or

Mouaz Al-Zayyat September 30, 2012September 24, 2016 Management, sales, strategy, Supply Chain Management No Comments Read more

An Ecosystem!

An Ecosystem!

It’s not Samsung, It’s not Google, It’s not Nokia/Microsoft that are the true threats to Apple. It’s Amazon with its Kindle Ecosystem. Amazon ecosystem resembles and even supersedes Apple’s one except on Apps. On Books, music and movies, Amazon wins.

Mouaz Al-Zayyat September 22, 2012September 24, 2016 Innovation No Comments Read more

A Thought!

A Thought!

I incredibly forced myself to watch the almost two hour Apple keynote for the launch of the iPhone 5. I relentlessly scrutinize every word, gesture, phrase, signal and a move to try finding Jobs touch, magic or spirit! Cook was

Mouaz Al-Zayyat September 16, 2012September 24, 2016 Communication, Innovation, Leadership No Comments Read more
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