Nokia, and before it was Microsoft, who counted on an aggressive marketing yet offensive strategy against the iPad to sell their own tablets, the surface and the new Nokia Lumia! Instead of demonstrating true value proposition and unique features, both Microsoft and Nokia ran ads that mocked the lack of physical keyboard on the iPad, as-if it’s the killing...

Stephen Elop; the departing CEO of Nokia; has proven that you don’t need to be smart to lead a company to failure, you don’t need to know what you do, and you don’t need to know the ins & outs of your industry and business, rather it’s sufficient that you came from a big company and knew big shots there. After around three years, Elop...

I must say that the recent Apple event (on 23rd of October 2012) brought true excitement and surprises. Everyone predicted a refresh to the MacBook Pro, and the new iPad Mini, however, the excitement was in the new iMac, the new fusion drive and possibly the fourth generation iPad. Among all of these, I admired the innovation of the Fusion Drive. As data grows...

For over a decade, Apple mastered its mantra of products secrecy. Employees, suppliers and business partners do sign and strictly comply with unprecedented rigorous agreements of non-disclosure and confidentiality. Apple retail employees are very often left in the dark on many new product launches. They are simply not told anything about any new Apple product or...

Gone are the days where products are launched for the US market first. Winning companies realized this fact early and optimized their supply chain so to handle several international markets concurrently with the US; at least for the G7 or 8 countries. This’s how Apple sold 5 millions iPhone 5 in the first weekend of the product launch. Nokia and RIMM are...

It’s not Samsung, It’s not Google, It’s not Nokia/Microsoft that are the true threats to Apple. It’s Amazon with its Kindle Ecosystem. Amazon ecosystem resembles and even supersedes Apple’s one except on Apps. On Books, music and movies, Amazon wins. Even more, Amazon move to target the low to mid customer segments is quite...

I incredibly forced myself to watch the almost two hour Apple keynote for the launch of the iPhone 5. I relentlessly scrutinize every word, gesture, phrase, signal and a move to try finding Jobs touch, magic or spirit! Cook was unequivocally rehearsing like a tape recorder, Schiller was sweating and overwhelmingly skimming slides full of technical jargons,...