In our last article we made the bold proclamation that there has never been a better time to innovate. Look around and you will see that people with an entrepreneurial mindset view the recession in general—and your company’s latest crisis in particular—as their next big opportunity.
So what do you do if you’re ready to fight (beefing up marketing, introducing new products), but your boss is convinced it is time for flight (hunkering down, hoarding cash, letting people go, and delaying or canceling all new products)?
Our advice: steal from the best. No one is better than entrepreneurs at finding opportunities within a problem (or even a full-blown crisis). So borrow some pages from their playbook. Here are three ideas.
Read the three ideas and learn about the authors’ Alpha SWOT.