… Insightful! Especially once we become overwhelmed with congested marketing materials, ads, billboards… Etc to the extent that you can’t truly find what the product does or offers!! Simplicity is the keyword. –Mouaz

” Today’s consumers reward simplicity. They want direct connection and streamlined design. Find unnecessary complexity in your organization: is it in your product offerings, your processes, your services, or all of the above? Do you offer too many product variations? (GM has 47 brands of cars.) Or do you have costly functions that need to be better integrated? (Seagate Technology had the highest R&D costs in the industry after accumulating and not integrating acquisitions.) Find ways to cut the clutter in your business. Serve your customers how they want to be served — simply.”

Read the article at Harvard Business Publishing here: http://hbdm.harvardbusiness.org/email/archive/managementtip.php?date=070709

Cut Your Company’s Complexity
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