“As your Head Coach, I’ve spent the last eight months clearing entrepreneurs’ psychological brush. Tough duty, to be sure. But just because you’re a thoughtful, patient, balanced, tenacious, clear-headed business owner doesn’t mean you can connect with customers–or harder yet, get them to change their well-grooved buying habits.

With that in mind, here is a quick, four-pronged attack for getting inside customers’ heads, grabbing their attentions and, with any luck, earning their loyalty.

Boil the Frog Slowly. Need instant gratification that your strategy for world domination is working? First settle down and recall the “The Tale of the Boiled Frog.”

Legend has it that if you drop a frog into a pot of boiling water, it will hop out immediately to save itself (wouldn’t you?). But if you place the frog in a pot of water at the exact temperature of the pond it came from, you can heat the water to a boil before the frog knows he’s cooked. VoilĂ ! Soupe de grenouille.

Point of the tale: Too much pressure arouses resistance, even suspicion, among customers (think about President Obama’s comprehensive health care overhaul), while small doses over time wear them down.

Remember “New” Coke. Shaking things up is nice–it can also lead to a big mess, especially if you neglect your core product or brand.”

… Read the full article at Forbes here: http://www.forbes.com/2009/08/21/winning-new-customers-entrepreneurs-sales-marketing-berglas.html?feed=rss_entrepreneurs

How To Change Customers’ Minds
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