“A four-pronged attack for getting inside their heads.

As your Head Coach, I’ve spent the last eight months clearing entrepreneurs’ psychological brush. Tough duty, to be sure. But just because you’re a thoughtful, patient, balanced, tenacious, clear-headed business owner doesn’t mean you can connect with customers–or harder yet, get them to change their well-grooved buying habits.

With that in mind, here is a quick, four-pronged attack for getting inside customers’ heads, grabbing their attentions and, with any luck, earning their loyalty.

Boil the Frog Slowly. Need instant gratification that your strategy for world domination is working? First settle down and recall the “The Tale of the Boiled Frog.”

… Interesting tips. Read the full article at Forbes: http://www.forbes.com/2009/08/21/winning-new-customers-entrepreneurs-sales-marketing-berglas.html

How To Change Customers’ Minds

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