A very interesting survey. It reveals how shoppers switch brands in response to different marketing strategies and tactics. Amazingly is to see that a well design huge sign in new product’s shelf might get shoppers attention and accordingly influence their buying decisions.
Also, it is very much surprising to see how incentives, loyalty cards and discounts came at the bottom of the marketing influencing techniques in all categories GMA/Booz&Co/Shespeaks examined!
A worth reading study! Follow these links: Why Shoppers Switch at Business-Strategy site of Booz&Co, and the full report is here.