79% of global Fortune 100 use Twitter, Facebook, YouTube or corporate blogs to communicate with customers and stakeholders: Social Media Trend report

79% of global Fortune 100 use Twitter, Facebook, YouTube or corporate blogs to communicate with customers and stakeholders, this is absolutely astonishing. Corporate communication management with customers and stakeholders is changing. Voice of Customers is taking new shape, and obviously mailed-in-brochures or advertising leaflets are gone forever. Engaging in social media and interaction with customers is real time. Companies post and receive immediate and instantaneous input from their audience; the revenue generating channels. What could be better than this! Customers are the ones who pay their own money to get a reliable, durable and worth paying product, or sound service. They have the utmost right to be heard and their inputs considered or, at least, responded to.
As business environment and the whole world are rapidly changing, gone are the days when the communication was one way; from companies to customers. The way that companies were saying: ‘Look dude, this is our product, take it or leave it’. Just few years back, Apple iPhone debut challenged all major mobile manufacturers like Sony, Samsung and Motorola. In fact, in recent report published by Mashable; the social media site; shows how the iPhone market segmentation is growing, and threatening those of RIM Blackberry and Nokia. Microsoft Windows Mobile-enabled sets are largely impacted by such growth of its rivals. What else could Apple did wonderfully other than listening and better understanding its customers! Controversial, I know!
I wish more companies in the region embarks into more effectiveness in customers communication, and engagement with Social Media is absolute inextricability nowadays.
Read the full report on Social Media Trends at the Fortune 100 at Mashable here.
Mouaz Aref Al-Zayyat

Why Shoppers Switch: Booz&Co Survey

A very interesting survey. It reveals how shoppers switch brands in response to different marketing strategies and tactics. Amazingly is to see that a well design huge sign in new product’s shelf might get shoppers attention and accordingly influence their buying decisions.

Also, it is very much surprising to see how incentives, loyalty cards and discounts came at the bottom of the marketing influencing techniques in all categories GMA/Booz&Co/Shespeaks examined!

Does an MBA Make You a Better CEO? – Another perspective

This is an interesting research by Herminia Ibarra and Morten T. Hansen and published in HBR on 20th Jan 2010. The insights Ibarra and Hansen provided are pretty much related to the Age factor and Entry to the executiveship. The research had concluded that CEO’s with MBAs are stronger, if they become CEO’s before year 2000 and where younger than 50 yrs old. Amazing, isn’t it? The study also concluded that CEO’s with MBAs were 40% better in performance compared to the other 2000 CEO’s scanned by Ibarra and Hansen. I remembered that around 28% of the best performing CEO’s in HBR list in 2009 had MBA’s. This is of course form reviewing the free HBR copy which showed the meta information for only 50 CEOs!.

A New Framework for Business Models

“Quick: Describe your company’s business model.

Having trouble? That wouldn’t surprise me. In reality, there isn’t really any consensus about what the term “business model” even means. Suggestions range from the all-encompassing, everything-in-your-value-chain approach to the reductionist “A business model is nothing else than a representation of how an organization makes (or intends to make) money.”

That latter definition is from Peter Drucker. And while I applaud his attempt to reach for the essence of the idea, I think he went too far. A business model has to specify more than just how a company intends to make money. It also needs to include some information about why a customer would ever want to give the company any money.

Goodnight: The real value of managing people

How could possibly Goodnight be mistaken? or just lucky? running a 13,000 employee company with $2.2 billions in revenue has no room whatsoever for luck. I can not imagine unless that this man is just a superhero, or in more simplistic form, he is a leader. He is not alone and he is not the one. We had hundreds of similar unique and universal successes around the world.

The problem is that why we only get these remarkable experiences from the US, Europe or China. What is it in them our corporate world lack in Middle East! Is it that we have superheros but our media is not doing a good job! (well, they do good job for ranking the top billionaires or most rich Arabs!) or simply we do not reach up to this superstar performance of Goodnight, Steve Jobs, Jeffrey Bezos or Schmidt!

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