Define Your Personal Leadership Brand in Five Steps

This article summarizes in a way the main ideas and insights of Ulrich & Smallwood in their book: “Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value”. It’s one of the good books I read on Leadership and the role of leadership celebrities.Ulrich and Smallwood articulated the way to build a leadership brand by handling the following aspects and answering the following questions:

The Far-Reaching Effects of Deceptive Marketing

This is a very interesting article and paper on Deceptive Marketing. A $2.3 Billion fine is a lot of money. A must-read paper for all marketing-geeks!. Here is Booz&Co summary:

“In September 2009, Pfizer Inc. agreed to a US$2.3 billion settlement with the U.S. Department of Justice — the largest penalty ever imposed on an American company — after being charged with bribing doctors and illegally

79% of global Fortune 100 use Twitter, Facebook, YouTube or corporate blogs to communicate with customers and stakeholders: Social Media Trend report

79% of global Fortune 100 use Twitter, Facebook, YouTube or corporate blogs to communicate with customers and stakeholders, this is absolutely astonishing. Corporate communication management with customers and stakeholders is changing. Voice of Customers is taking new shape, and obviously mailed-in-brochures or advertising leaflets are gone forever. Engaging in social media and interaction with customers is real time. Companies post and receive immediate and instantaneous input from their audience; the revenue generating channels. What could be better than this! Customers are the ones who pay their own money to get a reliable, durable and worth paying product, or sound service. They have the utmost right to be heard and their inputs considered or, at least, responded to.
As business environment and the whole world are rapidly changing, gone are the days when the communication was one way; from companies to customers. The way that companies were saying: ‘Look dude, this is our product, take it or leave it’. Just few years back, Apple iPhone debut challenged all major mobile manufacturers like Sony, Samsung and Motorola. In fact, in recent report published by Mashable; the social media site; shows how the iPhone market segmentation is growing, and threatening those of RIM Blackberry and Nokia. Microsoft Windows Mobile-enabled sets are largely impacted by such growth of its rivals. What else could Apple did wonderfully other than listening and better understanding its customers! Controversial, I know!
I wish more companies in the region embarks into more effectiveness in customers communication, and engagement with Social Media is absolute inextricability nowadays.
Read the full report on Social Media Trends at the Fortune 100 at Mashable here.
Cheers!
Mouaz Aref Al-Zayyat

Why Shoppers Switch: Booz&Co Survey

A very interesting survey. It reveals how shoppers switch brands in response to different marketing strategies and tactics. Amazingly is to see that a well design huge sign in new product’s shelf might get shoppers attention and accordingly influence their buying decisions.

Also, it is very much surprising to see how incentives, loyalty cards and discounts came at the bottom of the marketing influencing techniques in all categories GMA/Booz&Co/Shespeaks examined!

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