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Enduring ideas: The GE–McKinsey nine-box matrix

In one of a series of interactive presentations, McKinsey alumnus Kevin Coyne describes the GE–McKinsey nine-box matrix, a framework that offers a systematic approach for the multibusiness corporation to prioritize its investments among its business units.

Mouaz Al-Zayyat April 1, 2009January 1, 2010 Blog, Recession, strategy No Comments Read more

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