Creative Entrepreneurship in a Downturn

Whatever the headlines predict these days, there may still be good news for entrepreneurs. Many successful products, services, and pivotal ideas have been launched during an economic lull, according to Bhaskar Chakravorti, a senior lecturer of business administration at Harvard Business School, citing the examples of Motorola, Southwest Airlines, Revlon cosmetics, Hewlett-Packard, and MTV.

Good ideas are not hard to come by. The more complicated part is to harness the diminishing supply of capital. But capital can still find its way to a credible idea, he argues.