The Far-Reaching Effects of Deceptive Marketing

This is a very interesting article and paper on Deceptive Marketing. A $2.3 Billion fine is a lot of money. A must-read paper for all marketing-geeks!. Here is Booz&Co summary:

“In September 2009, Pfizer Inc. agreed to a US$2.3 billion settlement with the U.S. Department of Justice — the largest penalty ever imposed on an American company — after being charged with bribing doctors and illegally

Why Shoppers Switch: Booz&Co Survey

A very interesting survey. It reveals how shoppers switch brands in response to different marketing strategies and tactics. Amazingly is to see that a well design huge sign in new product’s shelf might get shoppers attention and accordingly influence their buying decisions.

Also, it is very much surprising to see how incentives, loyalty cards and discounts came at the bottom of the marketing influencing techniques in all categories GMA/Booz&Co/Shespeaks examined!