Nokia, and before it was Microsoft, who counted on an aggressive marketing yet offensive strategy against the iPad to sell their own tablets, the surface and the new Nokia Lumia! Instead of demonstrating true value proposition and unique features, both
This is a very interesting article and paper on Deceptive Marketing. A $2.3 Billion fine is a lot of money. A must-read paper for all marketing-geeks!. Here is Booz&Co summary:
“In September 2009, Pfizer Inc. agreed to a US$2.3 billion settlement with the U.S. Department of Justice — the largest penalty ever imposed on an American company — after being charged with bribing doctors and illegally
A very interesting survey. It reveals how shoppers switch brands in response to different marketing strategies and tactics. Amazingly is to see that a well design huge sign in new product’s shelf might get shoppers attention and accordingly influence their buying decisions.
Also, it is very much surprising to see how incentives, loyalty cards and discounts came at the bottom of the marketing influencing techniques in all categories GMA/Booz&Co/Shespeaks examined!
Keep your customers and stand out in the crowd by sending customers a message they’ll remember.
5 Brand-Busting Mistakes to Avoid. Engaging in any one of these could sabotage your brand.
Do you have what it takes to get through the recession? Here are the traits that get home based business owners through the hard times.