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simplicity

Simplicity and The Hedgehog

Simplicity and the Hedgehog! what a subject to blog about. As I am going through the best performing CEO’s in the decade by HBR, I kept wondering about the single utmost important thing these CEO’s mastered, which put their names

Mouaz Al-Zayyat January 20, 2010January 20, 2010 Blog, Featured Articles, Management 2 Comments Read more

Cut Your Company’s Complexity

… Insightful! Especially once we become overwhelmed with congested marketing materials, ads, billboards… Etc to the extent that you can’t truly find what the product does or offers!! Simplicity is the keyword. –Mouaz ” Today’s consumers reward simplicity. They want

Mouaz Al-Zayyat August 5, 2009January 1, 2010 Blog, Marketing, sales No Comments Read more

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