A very interesting survey. It reveals how shoppers switch brands in response to different marketing strategies and tactics. Amazingly is to see that a well design huge sign in new product’s shelf might get shoppers attention and accordingly influence their buying decisions. Also, it is very much surprising to see how incentives, loyalty cards and discounts...

Thought nothing new Johnson brought, however, it is provocative to refresh and reconsider. “Quick: Describe your company’s business model. Having trouble? That wouldn’t surprise me. In reality, there isn’t really any consensus about what the term “business model” even means. Suggestions range from the all-encompassing,...

Very interesting! Can’t imagine how sales breakthroughs could possibly come from such little tweaking of your product or service. I like personally the example of putting shopping carts in the middle of shopping center since I so often avoid going back to the front to get one! The Three-Minute-Rule is insightful! ” At our venture capital firm, Cue Ball,...

“A four-pronged attack for getting inside their heads. As your Head Coach, I’ve spent the last eight months clearing entrepreneurs’ psychological brush. Tough duty, to be sure. But just because you’re a thoughtful, patient, balanced, tenacious, clear-headed business owner doesn’t mean you can connect with customers–or harder yet,...

“As your Head Coach, I’ve spent the last eight months clearing entrepreneurs’ psychological brush. Tough duty, to be sure. But just because you’re a thoughtful, patient, balanced, tenacious, clear-headed business owner doesn’t mean you can connect with customers–or harder yet, get them to change their well-grooved buying...

Traditional demographic information, such as gender and age, is only so useful when getting to know your customers. Psychographic information reveals far more about customers’ preferences and purchasing habits. If you understand how your customers interact with the world and what they value most, you are far more likely to be able to give them what they want....