This is an interesting article and paper on Deceptive Marketing. A $2.3 Billion fine is a lot of money. A must-read paper for all marketing-geeks!. Here is Booz&Co summary: “In September 2009, Pfizer Inc. agreed to a US$2.3 billion settlement with the U.S. Department of Justice — the largest penalty ever imposed on an American company — after being...

A very interesting survey. It reveals how shoppers switch brands in response to different marketing strategies and tactics. Amazingly is to see that a well design huge sign in new product’s shelf might get shoppers attention and accordingly influence their buying decisions. Also, it is very much surprising to see how incentives, loyalty cards and discounts...

…” 3C’s of communication; i.e. communicating in crisp/clear, consistent and consumer-centric way goes beyond marketing… even in our day-day life”-Mouaz There’s a tendency, particularly in a tough economy, to try to be all things to all people. So some businesses that do X advertise that they also do Y and Z. They cast a wider...

In my 25 years as a branding consultant, I’ve seen companies make major branding mistakes, some real doozies. One company wanted to tout itself as the most innovative, even though it spent zero dollars on research and development. Another acquired a well-respected competitor and then immediately changed its name, leaving millions of dollars worth of good...

[Although the article discusses home-based business, yet, I believe these are common characteristics any entrepreneur should consider...] Mouaz.  Regardless of your definition of success, there are, oddly enough, a great number of common characteristics that are shared by successful businesspeople. You can place a check beside each characteristic that you feel...