“A blog (a contraction of the term weblog) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog”. This is how Wikipedia defines ‘Blog’ or Blogging.

For me, blogging is a mean to communicate knowledge and wisdom extracts. Our brains scan, daily, tones of business tips, articles and mind tools. Constantly, Business gurus embrace insightful tips on leadership, entrepreneurship, organizational behavior, management, communication, or more domain-specific arenas like project portfolio management; IT services management or Enterprise Architecture. I am one of those knowledge-thirsty business men who adore brilliant writings and innovative breakthroughs.

Almost daily, I receive hundreds of RSS feeds from top business sites like BusinessWeek, Forbes, Entrepreneur.com, and Time; alerts from top research and consulting firm like Mckinsey, Gartner, Forrester, Harvard Business School and Booz and Company, or even, news feeds from Reuters or Telegraph, and finally business analysis from the Economist, MEED, Arabian Business and AME Info. These piles of streamlining data create specific passion to relentlessly read and read, connect the dots, and extract a word of wisdom… and most importantly, share it.

In this site, I blog articles I adore and assume an outstanding business value will be added to who reads them. A further verification of viability in our business environment should be the next course of action. Whether you like or not, the Six Thinking Hats tool does deserve testing in your way to bail-out your company in the middle of this economical turmoil as pointed by McKinsey. Facebook or LinkedIn are radically changing the landscape of the typical marketing delivery channels and turned to be as effective as your next-door giga-size billboard … Forbes noted. In this economical meltdown, we have to effectively manage our stress levels and yet pay attention… even more attention to the little tiny details that could make a difference… hence, CCL and BusinessWeek articles put your car in the right speed lane.

This is why I’ve created this blog… Thanks to WordPress.


Mouaz Aref Al-Zayyat

March 2009

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