It’s not Samsung, It’s not Google, It’s not Nokia/Microsoft that are the true threats to Apple. It’s Amazon with its Kindle Ecosystem. Amazon ecosystem resembles and even supersedes Apple’s one except on Apps. On Books, music and movies, Amazon wins.

Even more, Amazon move to target the low to mid customer segments is quite intelligent. Instead of fighting a behemoth at what he does best, Amazon picked to play at different playground; the 7″ low cost tablets.

It’s the new entrant at ignorable segments that threats market leaders as Porter law explains. This’s why Apple is presumably responding with the more cost-effective, more affordable iPad mini…

Interesting to keep watching how companies and products evolve to win, while others keep stumping!


Mouaz Al Zayyat

Sept 2012

Note: the image is a courtesy of


An Ecosystem!
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