“again, Carmine Gallo provides another insightful tips on enriching presentations and making them more effective.. Thanks Gallo..”-Mouaz
Attaching a patient’s photo to his or her file makes radiologists feel “more connected” to the patient. The radiologists, in turn, provide “longer, more meticulous reports” for those patients, according to research presented at last December’s annual conference of the Radiological Society of North America and recently reported in The New York Times.
Interestingly, at the same radiological conference the previous year, I helped a large medical equipment company create a presentation to introduce a breakthrough CT scan. While most presentations were data heavy, we chose to personalize the technology by introducing the audience to two fictional patients. We put a human face on the subjects by showing photographs of “David,” a 62-year-old patient who walked into his doctor’s office with chest discomfort, and “Susan,” a 57-year-old who was taken to the emergency room after being found lying on her kitchen floor. Of course, these were hypothetical stories but they reflected scenarios in which the CT scan would be used. With each scenario, the presenters educated the audience about the technology and showed how, in each case, the new equipment could save lives by leading to a faster and more reliable diagnosis. The presentation won an award by the Los Angeles chapter of the Public Relations Society of America.