Gone are the days where products are launched for the US market first. Winning companies realized this fact early and optimized their supply chain so to handle several international markets concurrently with the US; at least for the G7 or
A very interesting survey. It reveals how shoppers switch brands in response to different marketing strategies and tactics. Amazingly is to see that a well design huge sign in new product’s shelf might get shoppers attention and accordingly influence their buying decisions.
Also, it is very much surprising to see how incentives, loyalty cards and discounts came at the bottom of the marketing influencing techniques in all categories GMA/Booz&Co/Shespeaks examined!
“Quick: Describe your company’s business model.
Having trouble? That wouldn’t surprise me. In reality, there isn’t really any consensus about what the term “business model” even means. Suggestions range from the all-encompassing, everything-in-your-value-chain approach to the reductionist “A business model is nothing else than a representation of how an organization makes (or intends to make) money.”
That latter definition is from Peter Drucker. And while I applaud his attempt to reach for the essence of the idea, I think he went too far. A business model has to specify more than just how a company intends to make money. It also needs to include some information about why a customer would ever want to give the company any money.
Very interesting! Can’t imagine how sales breakthroughs could possibly come from such little tweaking of your product or service. I like personally the example of putting shopping carts in the middle of shopping center since I so often avoid going back to the front to grasp one! The Three-Minute-Rule is insightful!
“A four-pronged attack for getting inside their heads. As your Head Coach, I’ve spent the last eight months clearing entrepreneurs’ psychological brush. Tough duty, to be sure. But just because you’re a thoughtful, patient, balanced, tenacious, clear-headed business owner doesn’t
“As your Head Coach, I’ve spent the last eight months clearing entrepreneurs’ psychological brush. Tough duty, to be sure. But just because you’re a thoughtful, patient, balanced, tenacious, clear-headed business owner doesn’t mean you can connect with customers–or harder yet,
Traditional demographic information, such as gender and age, is only so useful when getting to know your customers. Psychographic information reveals far more about customers’ preferences and purchasing habits. If you understand how your customers interact with the world and