Very interesting! Can’t imagine how sales breakthroughs could possibly come from such little tweaking of your product or service. I like personally the example of putting shopping carts in the middle of shopping center since I so often avoid going back to the front to grasp one! The Three-Minute-Rule is insightful!
Very interesting recap of the most evolving business and management Ideas!. HBR brought into spotlight what struggled businessmen and leaders for the last ten years. Though nothing new about shareholders value, IT value or Behavioral Economics, however, Open Source or